Thomas Edison Saw the Value of Renewable Energy

American inventor Thomas Edison often gets a bad rap from environmentalists. After all, he invented those incandescent light bulbs we are all so busy replacing with more efficient models.  He developed many industrial chemicals in conditions that would alarm modern environmental cleanup crews. And of course, he is known best for inventing or improving  a whole slew of power-thirsty electric machines and appliances—from the phonograph to the motion picture camera. Edison merged his own company to create General Electric, one of the worlds largest corporation. By the end of his life, Edison had been awarded more than 1,300 individual patents. Almost single-handedly, it seems, Edisons work at the end of the 19th century made modern civilization dependent on electricity—and the natural resources required to generate it. Edison Experimented With Renewable Energy More than a tireless promoter of electricity, Thomas Edison was also a pioneer in renewable energy and green technology. He experimented with home-based wind turbines to generate electricity that could replenish batteries to provide homeowners with an independent source of power, and he teamed up with his friend Henry Ford to develop an electric car that would run on rechargeable batteries. He saw electric cars as a cleaner alternative for moving people in smoke-filled cities. Most of all, Edison’s keen mind and insatiable curiosity kept him thinking and experimenting throughout his long life—and renewable energy was one of his favorite topics. He had a deep respect for nature and loathed damage made to it. He was a renown vegetarian, extending his non-violence values to animals.   Edison Favored Renewable Energy Over Fossil Fuels Thomas Edison knew that fossil fuels such as oil and coal were not ideal power sources. He was very aware of the air pollution problems fossil fuels created, and he recognized that those resources were not infinite, shortages would become a problem in the future. He saw the virtually untapped potential of renewable energy sources—such as wind power and solar power—that could be harnessed and put to work for the benefit of mankind. In 1931, the same year he died, Edison confided his concerns to  his friends Henry Ford and Harvey Firestone, who by then were retirement neighbors in Florida: We are like tenant farmers chopping down the fence around our house for fuel when we should be using natures inexhaustible sources of energy — sun, wind,  and tide. I’d put my money on the sun and solar energy. What a source of power! I hope we don’t have to wait until oil and coal run out before we tackle that.† Edited by Frederic Beaudry

Hamlet, By William Shakespeare - 2824 Words

During the time of Shakespeare, women had a limited role within society. Even though a female monarch ruled England, women had no control over their own lives, and females were completely dominated by a patriarchal society. Ophelia’s role in Hamlet, written by Shakespeare in 1603 was a perfect example of a female who, despite her own feelings and desires, had to adhere to society’s construction of a submissive female. Her love for Hamlet ultimately was the reason for her destruction, because it caused her to become a pawn for her father, Polonius, and her love interest, Hamlet. Since Ophelia’s role was as a pawn, she constantly received mixed messages from her father, who was the man who controlled her entire life, as well as from the man she loved, Hamlet. The burden of double messages she received from the men in the play, lead her to question the duplicity of love, man, and society, and ultimately culminated in her madness and death; through her madness s he was finally able to express how she felt because she was no longer required to behave in a way that was deemed acceptable by society, but because she rejected society’s rules, she had to come to a tragic end. Ophelia’s role of subservience to men and as to means to an end for the male characters in Hamlet, was largely due to a woman’s role in society. Elizabethan and Jacobean England was an incredibly hierarchical society for both men and women. The roles of early modern women were primarily as daughters,Show MoreRelatedHamlet, By William Shakespeare880 Words   |  4 PagesWilliam Shakespeare is praised as the pioneering English poet and playwright whose collection of theatrical works is regarded as the greatest artistic value throughout the history of English literature. Shakespeare delved into the spiritual and mental component of humanity and the consequences that arise from this human spirit when it is disputed. The most famous revenge tragedy play, Hamlet, is an excellent illustration of Shakespeare’s philosophical study of human nature. In Hamlet, the arguableRead MoreHamlet, By William Shakespeare899 Words   |  4 PagesWilliam Shakespeare, author of Haml et, was a well-known author in the 1500s and is still popular today. He was born on April 24, 1564 in London, England. Although there were no birth records at that time, it shows he was baptized one year prior to that, which leads us to believe his birthday was in 1564 because children were normally baptized a year after their birth. Shakespeare’s writing style was very different than others at that time. He used many metaphors and rhetorical phrases, and most ofRead MoreHamlet, By William Shakespeare996 Words   |  4 PagesHamlet, written by William Shakespeare, with out a doubt holds the most famous soliloquy in English history spoken by Hamlet in Act III, scene i, lines 57-90. This soliloquy holds much importance to the play as a whole because it ties together the reoccurring themes of suicide and Hamlet’s inaction portrayed by Shakespeare. Hamlet poses a problem, which is the driving force of the play: â€Å"To be or not to be?†(III.i.57). Shakespeare uses this logical question asked by Hamlet to drive out his underlyingRead MoreHamlet, By William Shakespeare1178 Words   |  5 Pages In William Shakespeare’s play Hamlet, the protagonist suffers from struggles with major characters, especially with the women in his life. While reading the play Hamlet, Hamlet appears to be a disillusioned man. Throughout the play, Shakespeare has only casted two females: Gertrude and Ophelia. Gertrude is defined to be incestuous, naà ¯ve and cold-hearted. On the other side, Ophelia is characterized to be ignorant, innocent and fearful. After the quick marriage of his mother and evil uncle, Hamlet’sRead MoreHamlet, By William Shakespeare1308 Words   |  6 PagesHamlet is arguably one of the greatest tragedies in all of literature and when most people think of tragic plays, they think of none other than the one who wrote it, William Shakespeare. This classic story of revenge excites it’s readers with its main character, Prince Hamlet, who goes through the unique human-like process of revenge that is often overlooked. Many other stories rely heavily on the logi c of good people doing good things and bad people doing bad things just for the sake of their natureRead MoreHamlet, By William Shakespeare Essay1453 Words   |  6 PagesHamlet by William Shakespeare explores many aspects of mankind--death, betrayal, love, and mourning. Out of these, the most prominent theme in this play is death in the form of suicide. The main character, Hamlet, finds himself questioning the quality of life and the uncertainty of the afterlife once he discovers news of his father s death and the corruption in the kingdom that follows. Ophelia, Hamlet’s lover, is found dead later in the plot and is presumed to have committed suicide. In Hamlet’sRead MoreHamlet, By William Shakespeare1146 Words   |  5 PagesA character so complex, enticing and fascinating, his name is Hamlet. We are all Hamlet, and that, is the argument. Hamlet is an enigmatic character with many flaws. These flaws are the ones that prove similarities between us and him. A play so popular and significant is due to its huge relevance to us as a society. In the play Hamlet, William Shakespeare uses Hamlet’s character and metaphor to demonstrate that when one is left alone to their thoughts, these thoughts overtake reason. ConsequentlyRead MoreHamlet by William Shakespeare1456 Words   |  6 PagesThe play Hamlet, by William Shakespeare, takes place in a time where the impossible was a part of the lives of everyday people. Occurrences that people in the modern time would believe unbelievable. Yet, with just a quill and parchment Shakespeare’s is able to connect the past and present by weaving a plot with skill that is still unparalleled to this day. The play Hamlet this exceeds this expectation by revealing depth of Hamlets, the protagonists, character personality through the useRead MoreHamlet, By William Shakespeare1920 Words   |  8 PagesIn the play Hamlet by William Shakespeare, the character Hamlet must deal with both external and internal conflict. Hamlet encounters many struggles and has trouble finding a way to deal with them. With so many corrupt people in his life, Hamlet feels as if there is no one that he can trust and begins to isolate himself from others. A result from this isolation leads Hamlet to become melancholy. Hamlet struggles with suicidal thoughts, wants to kill King Claudius, and is distraught over his mother’sRead MoreHamlet, By William Shakespeare900 Words   |  4 PagesIn this story Hamlet, by William Shakespeare, there was an excessive deal of questions surrounding Hamlet’s mental state. Claudius’s nephew hadn’t been the same since his father passed away. It’s been up for discussion as if he’s actually senseless surrounding the death, or the wedding between his mom and uncle. Gertrude and the King married approximately a month or two after the funeral. At this point it’s not actually established what the cause of his actions is. Was Hamlet at fault for Polonius’s

Anesthetics Essay Example For Students

Anesthetics Essay Anesthesia is a partial or complete loss of sensation or feeling induced by theadministration of various substances. For many decade, people have used one formof an anesthetic during surgical procedures. Some people also use some of theseanesthetics as recreational drugs, e.g. laughing gas (a.k.a. Nitrous Oxide). Theterm anesthetic literally means without feeling. There are manydifferent types of anesthesia, but they are usually put into three groups. Thesegroups are gene- ral anesthetics, local anesthetics, and spinal anesthetics. Ageneral anesthetic causes a complete loss of consciousness. They are used whenhaving a serious operation or in the case of an emergency operation. It works tothe surgeons advantage because the anesthesia reacts with the body in a matterof seconds. There are two different ways in which general anesthetics areadministered, they are intravenous and inhalation. The most popular procedure isintravenous. This is where the anesthetic is put into the body by way of aneedle in the vein, which is usually located in the hand or elbow. Althoughintravenous is more popular, it is usually used by itself during shortprocedures. In the case of longer procedures, intravenous anesthesia is alsoaccompanied by inhalation anesthesia. Inhalation anesthesia is administered byway of a mask and in the form of gas. Usually during long procedures, the maskwill remain on while the fluids from the intravenous anesthesia work throughyour body. The second group of anesthesia is local anesthesia. Local anesthesiais used when a doctor wants to numb a certain part of the body while youmaintain total consciousness. Local anesthetics are usually administered througha gel or cream on the surface of the skin, but can also be injected underneaththe skin, e.g. lidocane. If the anesthetic is placed on the surface of the skinthan the numbing effect should take place within a few seconds. If injectedunderneath the skin, it can take up to a few minutes to take effect. Both for msof local anesthesia are used when dealing with minor surgery such as dentistry,etc. The third and last group of anesthetics is the topical group. This group isassociated with childbirth, gynecological procedures, and spinal operations. Aspinal injection gives relief to pain, but at the same time allows for totalconsciousness. Usually the syringe is injected into the epidural layer of thespine. The effects of the spinal injection can be felt within minutes of theinjection. As I have already discussed, there are three different methods ofdistribution among anesthetics, inhalant, intravenous, and infusion. An inhalantis an anesthetic in the form of a gas which is administered by way of a gasmask. Intravenous anesthesia is administered by way of a needle into the vein. Infusion anesthetics are administered by way of a catheter. These three methodsoperate in four steps. The first of these steps is premedication or inductionstage. This step involves the nurse or practitioner to administer a form of asedative or muscle relaxant. This step is not always required, only when havingmajor surgery. The second stage is when the actual anesthesia is administered. The patient falls into a deep, pleasant state of unconsciousness. The thirdstage is when the drug is in full effect. The patient now experiences a loss ofconsciousness, although the patients reflexes still remain active and breathingis a little irregular. In the last stage, the fourth stage, the patient istotally unconscious. Muscels are fully relaxed and breathing becomes regular andquiet. Anesthesia has a long history which started in the middle 1700s. In1769, an English chemist, Joseph Priestley discovered the first recognizedanesthetic, nitrous oxide. Nitrous oxide is more commonly known as laughing gas. Although the gas was discovered in 1769, it wasnt until 1844 when an Americandentist by the name of Horace Wells, first put the nitrous oxide to use during adentistry procedure. The wonderful world of anesthesia was growing and becomingmore and more popular throughout the United States as well as in England. Thenext important discovery took place in 1829. In 1829, an American, MichealFaraday reported that the inhalation of ether caused a person to go into a stateof unconsciousness. Using ether as an anesthetic was not very popular, though. It was first used in 1842 when, an American doctor, Crawford W. Long removed atumor off of the neck of one of his patients. The second recorded use of etherwas by the American dentist, Thomas Green Morton in 1846. Morton along with thehelp of Charles Thomas Jackson, an American chemist, devel- oped a technique forpainless tooth extraction with the assistance of diethyl ether. In 1831, anAmerican physician and chemist, Samuel Guthrie was the first to discoverchloroform and its uses. The first to use chloroform during a surgical procedurewas Sir James Y. Simpson. Simpson was a Scottish obstetrician whom was notsatisfied with the action and reaction of ether. Simpson was the first to adoptchloroform as a useful anesthetic in surgical procedures. In 1884, Sigmund Freudwas the first to report cocaines anesthetic properties. An Austrailianphysician, Karl Koller, took this report of cocaine as an anesthetic and appliedit to surgical procedures. Kollers surgical procedure was even more impor tantbecause it was the first procedure to take place while using what we now calllocal anesthesia. Cocaine was the first local anesthesia to bediscovered and used in a surgical procedure. William Stewart Halsted, a profesorof surgery at John Hopkins University in Baltimore, was the first to use cocaineto anesthetize whole areas of the body by directly injecting the cocaine intothe nerve. In 1898, Karl Gustav Bier injected cocaine into vertebral canal andobtained paralysis of the lower extremities of the body. He used this method insurgical procedures. Since then this procedure that he discovered is know asspinal anesthesia and is widely used today. At around 1901, J.L. Corning usedcocaine to produce a useful spinal anesthetic, which in turn produced twoimportant cocaine derivatives, novocaine and procaine. Many other importantanalgesics and their uses came about between 1800 to 1900. Ethyl chloride whichwas introduced to us in 1848, was too short lived. Surgeons needed an anesth-eti c that was non-toxic and non-inflammable. So in 1929, cyclopropane wasintroduced to the medical world, but soon enough the medical world found outthat the drug was inflammable. In 1934, trichloreth- ylene was first used. Thisdrug on the other hand came along with two advantages. It reduced the awarenessof pain while maintaining full consciousness, which made the drug ideal forchildbirth use. In 1874, Ore of Bordeaux, was the first to achieve anintravenous anesthesia. He used Chloral to achieve this intravenous anesthesia. Examining The Project Of The Channel Tunnel Construction EssayXenon exhibits all the analgesic properties to eventually become an importantanesthetic in the medical world. Many advances have also been made tointravenous anesthetics as well. One of the newest types of intravenousanethesia is propofol. It is the newest intravenous drug to date. It wasintroduced to the medical world in 1984. Since then there have been incredibleadvances made in the administration, distribution, and maintenance of the drug,propofol. The drug has very few side effects, which include a mere nausea anddrowsiness. It has a very fast recovery and induction. One major disadvantage,though, is that it is difficult to acheive the desired plasma concentration bymanual control of the infusion rate. In order to maintain a constant flow theinfusion rate must be changed frequently. This is when the target controlledinfusion rate technique takes place. Target controlled infusion is what allowsthe anesthesiologist to set a desired plasma concen- tration, which the softwareinside the infusion pump produces rapidly, but safely by controlling theinfusion rate according to complex, but standard pharmacokinetic equations(basically medical equations). Remifentanil is a new potent, yet synthetic opiodthat is ideally suited for infusion during anesthesia. Unlike other opiods,remifentanil contains a methyl ester in its structure which causes a rapidmetabolism of the drug within the body. Remifentanil is now used as aneuroanesthetic and in the future will probably be used as a cardiac andcardiovascular anesthetic. Many advances have also been made in the medicalworld concerning local anesthetics. Amongst these local anesthetics, the mostpopular and up to date are bupivacaine and ropivacaine. Bupivacaine isfrequently used in postoperative pain releif. Induction to this anesthetic israpid and lasts very long. It can last for several hours depending on the dosegiven. The bupivacaine molecule exhibits stereoi somerism in each one of the twoenantiomers, which are R(+)bupivacaine and S(-) bupivacaine. The R(+) form ofbupivacaine is 3-4 times more likely to cause cardiovascular toxitity in rabitts,sheep, and humans. Ripovacaine is very similar to bupivacaine, but it is onlyprepared as S(-) ripovacaine isomer. Ripovacaine was proven safer thanbupivacaine in many clinical studies. Anesthesia has an unusual property. It isknown as the cutoff phenom- enon. The cutoff refers to the loss of anestheticpotency in the homologous series of alkanes and their derivatives when theirsize becomes too large. Apparently the potency increases with the length of thechain until the chain reaches fourteen carbons. At the fourteen carbon mark, theanesthetic has no potency whatsoever. The anesthetic potency increases rapidlyfrom a two carbon chain (ethanol) up to a ten carbon chain (decanol). From theeleven carbon chain to the thirteenth carbon chain the potency remains the same. When the carbon chain finally reaches the forteenth carbon, the potency suddenlydisappears. Scientists predict that this happens because the binding site is notlarge enough to accomodate long chained alcohols or because of the low watersolubility of longer 1- alkanols limits their access to the action sight. Scientists studied this through changing the 1- alkanol series to DPPC (dipalmitoyl-L-a-phosphatidylcholine). They did this through a procedure known ashydrogen bonding. Through hydrogen bonding transitional phases occured. In thesephases scientists proved that in between the transition of temperature, whichalso changed the state of matter, there was a certain point at which there wasno affect on the DPPC. Scientists also learned that the primary action site foranesthetics are the macromolecules of water. In conclusion C2-C10 are known asanesthetics and C14+ are known as nonanesthetics. In anesthesia, highpolarizability causes hydrogen bond breaking which causes anesthesia to work(e.g. cyclopropane). Also increased hydrophobicity along with relaxaion ofmembranes and proteins cause anesthesia to work. Anesthetics have manyadvantages. They are great in eliviating pain before, during, and after asurgical procedure. They also make the procedures much more easier. Anestheticsgive a desire d affect which is good because it helps us as a patient to relaxand feel calm and pleasant. Anesthetics have been around since the begging ofthe 1700s. Scientists have gathered a tremendous amount of informationconcerning anesthetics. Many advancements have been made and will continue to bemade. Throughout history man has searched for a way to stop pain. Whether it bea sore tooth or a broken limb, man has tried many different things to try and toget rid of that pain that he feels. The most modern way to eliviate pain isthrough the use of anesthetics. Although many of them have side effects, theyare improving and as long as our world and economy keep moving ahead andtechnologically advancing, we will be able to perfect all of the anesthetics. Inthe future there will prob- ably be new techniques used to administer anddistribute anesthetics, but for now these drugs seem to be doing the trick. Aswe enter into this new millennium, I hope to see more advances concerninganesthesia in this colorful world that we call the U.S. BibliographyAnesthesia: The Curing Sleep. Swift, W. Bradford. Cats Magazine. SouthDaytona . January 1990 Vol. 47, Iss. 1, Pg.17. Best Medicine: Under and Out. Saline, Carol. Philadelphia Magazine. Philadelphia. November 1988 Vol. 79, Iss. 11, Pg. 45. Anesthesia Cutoff Phenomenon: Interfacial Hydrogen Bonding. Chiou,Jang-Shin. Science. Washington. May 4, 1990. Vol. 248, Iss. 4955, Pg. 583-586. Tropospheric Lifetimes of Halogenated Anesthetics. Brown, A.C. Nature. London. October 19, 1989 Vol. 341, Iss.6243, Pg. 635-638. Anesthesiology-First of twoparts. Wiklund, A. Richard. The New England Journal of Medicine. Boston October16,1997. Vol. 337, Iss. 16, Pg. 1132-1142. An Anesthesia Mask Gas-ScavengingSystem. Schapera, Anthony. Journal of Occupational Medicine. Baltimore. November1993. Vol.35, Iss.11, Pg. 1138. Ludovici, L.J. The Discovery of Anesthesia. NewYork. Cone of Oblivion. 1961. United States Pharmacopeia. Complete DrugReference. Yonkers, New York. United States Pharmacopeial Convention Inc. 1992.

Future of Market Segmentation and Relationship †MyAssignmenthelp

Question: Discuss about the Future of Market Segmentation and Relationship. Answer: Introduction: The concept of hospitality marketing is all about promoting the service range to the target market with the motive to accomplish desired goals of the business. Further, in the modern era with the rise in the level of competition in the market, it has become difficult for the businesses to survive in the market as competition and another form of factors affects business operations. Due to this basic reason, effective marketing strategies are significant(eri?, Gil-Saura Ruiz-Molina 2014). While promoting the service range, the entire elements of the marketing mix are undertaken that involves the product, price, place, and promotion. Further, effective management of all these elements are must as they are linked with the growth of the enterprise. The present study carried out is based on Hilton hotels which is an American hospitality firm that manages and franchises a broad range of hotels along with the resorts. The company renders its services worldwide and employs 169,000 staff members. The present report focuses on the analysis of the marketing mix of the Hilton hotel and on the basis of the same future marketing campaign has been recommended to the business. Hilton is regarded as one of the fastest hospitality firm in the world with more than 5000 properties and 825000 rooms. The company has the presence in more than 103 countries at the global level, and the entire range of services offered are worldwide famous in the market. Further, the premium brand of the business takes into consideration Waldorf Astoria Hotels Resorts, Conrad Hotels Resorts, Canopy by Hilton, Curio Collection by Hilton, Tapestry Collection by Hilton whose services are quite famous at the global level(Zaibaf, Taherikia Fakharian 2013). The customer loyalty program organized by the business is quite effective where it holds the ability to attract a large number of customers in the market. The vision of the company is to fill the earth with the light and warmth of the hospitality by becoming the main choice for the guest. This represents the main goal of the organization on the basis of which all the activities along with the operations are carried out by the business. For enhancing overall performance in the market Hilton hotels have undertaken effective marketing strategy and it allows business to gain the competitive edge over its rivalry. The service range of the enterprise is wide, and due to this reason, the company focuses on undertaking proper marketing mix elements for its overall survival in the market(Yoo Bai 2013). Product: Hilton hotels have the strong network in the market of US, and the company mainly focuses on the expansion of its operations in the other countries so as to gain more profits. The company holds the chain of hotels with restaurants, bars, and deluxe rooms. Further, it also provides end solution for the events and the business events. The company targets both business guests and the travelers. Considering the room service of the Hilton hotels that undertakes advanced amenities where high-quality food is served(Wearne Morrison 2013). Along with this additional benefits are rendered to the customers such as membership discount along with another form of facilities such as room options, Wifi, etc. The core product of the company is hotel room that allows in satisfying need of the customers at the global level. Apart from this, other forms of supporting products are also offered by the company that takes into consideration free magazine and newspapers, 24*7 hours room service, co ncierge service, etc. So, on the basis of this, it can be stated that the product range of Hilton hotel is wide where every kind of assistance is provided by the company in the field of hospitality, and it provides remarkable experience to the tourists(Schuckert, Liu Law 2015). Location and distribution: The entire range of service is offered by Hilton hotels with the help of its high-class amenities, and at present, its services are in 84 countries. Further, the company covers six continents with 570 properties. All the main properties of the company are owned, managed and operated by the single entrepreneurs under the brand name of Hilton. The overall surroundings of the hotels are organized in the proper manner that supports in providing high experience to the customers such as beach sides, peace, etc. For distribution purpose, the Hilton hotel relies on information technology and internet in various formats. The official site of the business provides proper assistance to the target market(Morosan, Bowen Atwood 2014). Along with this mobile application of the company are also present that supports in providing high convenience to the customers. Pricing model: Hilton hotels have adopted premium pricing strategy for its entire range of services. Further, this contributes a lot in knowing the real quality of its service. The company only provides four and five-star customer services that belong to the luxury class(Miao, Lehto Wei 2014). Customer segment: The most effective criteria undertaken by Hilton hotels for its customers is on the basis of their income and occupation. Further, people who belong to the high class and prefer to purchase costly hospitality services are the main target market of the enterprise. Business and leisure class are also the main target market of the business that they can purchase services of the company on the continuous basis. Branding and positioning: Hilton as one of the brand is well developed in the market where it is well known all around the globe for luxury that matches with the need of high-class individuals. Positioning is done on the basis of the service attribute where the services offered by Hilton are not offered by other businesses in the market(Lu Stepchenkova 2015). Luxury is the main term that can represent the entire range of service of the Hilton hotels in the market where it operates. Promotion: Hilton promotes its service range with the help of membership through which a large number of customers are influenced to purchase the services of the business. Apart from this, social media as one of the strategies along with advertisement on the website is undertaken that supports a lot in satisfying needs of the target market in an efficient manner. Further, through effective promotion level of brand awareness is quite high in the manner and this has become one of the main reasons behind the success of the enterprise(Leung, Xue Bai 2015). Recommended Future Campaign Considering the present marketing practices of the company it has been found that Hilton hotel is operating efficiently in the market, but still there is the scope for improvement. Further, the company can introduce digital plans for promotion of its services so that information regarding services can be shared in the short period of time(Law, Buhalis Cobanoglu 2014). This will assist business in strengthening its customer base in every possible manner. Further, posting content on the social media is also suggested to the business as through this the unique attributes present in the service range can be highlighted easily in front of the customers. Facebook as one of the platform is most effective for the business where Hilton hotels can organize events on the continuous basis and in turn different individuals can be encouraged to take part in the same. This will allow promoting the products in the better manner and in turn business can easily gain the competitive edge with the help of this(Leung et al. 2013). The main reason due to which digital platform is recommended to the business is that it influences purchase behavior of the target market and assists in enhancing customer base of the firm. In near future marketing communication of Hilton hotels can take place with the help of media channels such as facebook, Instagram, etc. This will allow in understanding the need and requirement of the target market in the better manner and can bring favorable results for the business in every possible manner. Further, it is a well-known fact that social media as one of the channel is mainly accessed by every individual and in case if Hilton will share promotional messages on the continuous basis then it will allow in enhancing its customer base and can lead to the enhanced business performance in the market(Horner 2016). Apart from this, another advantage to the business is that it can easily take the suggestion from the customers in relation to the service offered and in turn modification is possible if the service level is not up to the mark. Apart from this email marketing as one of the platform can also be undertaken by the Hilton hotels where the company can easily send promotional messages on the personal email of the customers. This will assist them in knowing about the offers and other schemes introduced by the Hilton hotels. It will surely act as one of the major sources of attraction and Hilton hotels can attract a large number of tourists at the global level(Gregory Parsa 2013). The company can design message of email marketing in the unique manner through which customers can know that organization is providing them monetary benefits in every possible manner. So, these are the two main marketing mediums that are recommended to Hilton hotels so that company can easily share promotional messages with its target market and quick response to the customers can be easily obtained with the help of this in every possible manner. In order to operate efficiently in the market, it is necessary for the business to implement some new idea in its business practice so as to perform efficiently in the market. It is recommended to Hilton hotel to diversify its service range towards the business class where the company can introduce the new type of mobile application for the business people. In this advanced application business class, people will be offered service at the time when they have to organize any meeting(Flres Limberger et al. 2014). Further, it will be possible for them to decide different things that involve the time of the meeting, selection of hotel, seating capacity, type of food needed and another form of things. This will be a kind of extra convenience to the business class customer where they can organize business events easily and in short period. Through this, it will become possible for the Hilton hotels to attract a large number of customers who belong to the business class and this can assist in performance enhance of the organization in every possible manner. Apart from this, the new application will be convenient for the business customers, and till now it has not been developed by any other hospitality brand operating in the market. So, this will surely allow Hilton hotels to gain the competitive edge over its rivalry and can act as the development tool for the business in every possible manner(Bowie et al. 2016). Moreover, through this application, it will be possible for the company to know whether the business class people prefer to access its services or not. Apart from this with this application Hilton hotels will also be able to take feedback from its target market in relation to its services. Service development is also possible with the help of this, and in turn, the internal strength of the enterprise can be easily developed with the help of this(Atwal Williams 2017). Therefore, with the help of this, it can be clearly stated that introduction of the new recommended system will surely improve the performance of the company in the market. Conclusion The entire study carried out has supported in knowing the marketing practices of Hilton hotels in the market. Further, the pricing and promotional tools employed by the company are effective where they have supported in attracting a large number of customers towards the service range. Moreover, promotion takes place with the help of different membership schemes that provide monetary benefits to the business. Apart from this, the distribution of the business takes place with the help of its website and mobile application that is convenient for the customers in every possible manner. Moreover, the new recommended social media platform along with email marketing can be undertaken by the business for promoting its service range and communicating with the target market. This will surely lead to favorable results to the company in every possible manner and can act as a development tool for the entire business in every possible manner. References Atwal, G Williams, A 2017, Luxury brand marketingthe experience is everything! In Advances in Luxury Brand Management, Palgrave Macmillan, Cham, Cham. Bowie, D, Buttle, F, Brookes, M Mariussen, A 2016, Hospitality marketing, Taylor Francis, United Kingdom. Flres Limberger, P, dos Anjos, FA, de Souza Meira, JV Gadotti dos Anjos, S 2014, ' Satisfaction in hospitality on TripAdvisor. com: An analysis of the correlation between evaluation criteria and overall satisfaction', Tourism Management Studies, vol 10, no. 1. 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